Your campaigns are competing with each other — not with your competitors
Multiple campaigns chasing the same people. Some days campaign A wins, next day it dies and B wins, most days nothing works. Founders call this “Meta being unstable.” It isn't. The audiences overlap so heavily that Meta can't tell which campaign to prioritise.
The fix: One clean structure — a single main campaign, multiple ad sets inside it, no internal competition. Stability is what makes an account scalable.